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A Higher Common Sense

A Higher Common Sense

A place for Writings about Evidence-Based Design

  • CS 177 Human Centered Product Management
    • CS177 Human Centered Product Management Syllabus
      • Lecture 5B- Agile and Storymapping
    • Lecture 1A | Introduction to Human-Centered Product Management
      • What do you want from CS177
      • 1A Welcome to CS 177: Human-Centered Product Management 1
    • Lecture 1B | Human-Centered Product Management
      • 1B Strategy for Human-Centered Product Management
    • Lecture 2A | Human-Centered Product Management
    • Lecture 2B | Human-Centered Product Management
    • Lecture 3A – Markets & Tech Stack
    • Lecture 3B — Guest and Value Proposition
    • Lecture 4B – Participatory Roadmaps & Case Study
    • Lecture 5a– Agile, User Stories and User Story Mapping
  • CS247B Design for Behavior Change
    • 1A Introducing Design for Behavior Change
    • 1B Norms, Models, Brainstorm, Screeners
    • 2A Norms and Study Guide
    • 2B Ethics, Persuasion and B=MAT
    • 3A Secondary Research and Theories of Behavior Change
    • 3B Switch, Fraud,
  • Product Management Library
  • The How and Why of Sketchnotes
    • Glossary for Design Techniques

Month: October 2024

Can One Business Unit Have Two Revenue Models?

October 8, 2024

Isolde’s unit, Siiquent, targets large hospitals and diagnostic labs, offering consumables for gene-based diagnosis. Her revenue model aligns with a “razor-blade” strategy: selling diagnostic…

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Can One Business Unit Have Two Revenue Models?

October 8, 2024

Isolde and Emmanuel essentially provide the same suite of products and services. Isolde’s Siiquent started out with a focus on hospitals whereas Emmanuel’s Teomik…

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One Business, Two Revenue Models?

October 8, 2024

Isolde’s company Siiquent targets big diagnostic labs and hospitals, selling them- as the article calls- ‘stuff’ for machines- consumables such as chemical and biological…

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Business: Two Revenue Models, One Company

October 8, 2024

Isolde targets the hospitals and big diagnostic labs, and Emanuel targets the research labs and universities interested in gene-based research centers. Their respective business…

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Can One Business Unit Have Two Revenue Models?

October 8, 2024

Isolde’s market focuses on hospitals and large diagnostic labs that use gene-based diagnostic technology. This market is price-sensitive, which is why the company Siiquent…

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“Can One Business Unit Have Two Revenue Models?”

October 8, 2024

I agree and disagree with how Peter should approach the situation. I think he has a point in wanting a single revenue model for…

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SoundSpot: TAM/SAM/SOM Analysis

October 8, 2024

Idea 1: LinkedIn for Musicians Our first idea is to develop a LinkedIn-like platform to empower musicians. By connecting artists with new opportunities, collaborative…

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One Business, Two Revenue Models

October 8, 2024

Isolde targets the markets of the elements used for machines– without a huge amount of consideration for the pricing of the machines themselves. Emmanuel…

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P1 WORK: Markets and TAM/SAM/SOM

October 8, 2024

LinguaLeap TAM/SAM/SOM Bryant, Britney, Rachel, Lucia, Sera Areas of focus  Going beyond traditional learning methods by incorporating songs, shows, and other forms of media…

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