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A Higher Common Sense

A Higher Common Sense

A place for Writings about Evidence-Based Design

  • CS 177 Human Centered Product Management
    • CS177 Human Centered Product Management Syllabus
      • Lecture 5B- Agile and Storymapping
    • Lecture 1A | Introduction to Human-Centered Product Management
      • What do you want from CS177
      • 1A Welcome to CS 177: Human-Centered Product Management 1
    • Lecture 1B | Human-Centered Product Management
      • 1B Strategy for Human-Centered Product Management
    • Lecture 2A | Human-Centered Product Management
    • Lecture 2B | Human-Centered Product Management
    • Lecture 3A – Markets & Tech Stack
    • Lecture 3B — Guest and Value Proposition
    • Lecture 4B – Participatory Roadmaps & Case Study
    • Lecture 5a– Agile, User Stories and User Story Mapping
  • CS247B Design for Behavior Change
    • 1A Introducing Design for Behavior Change
    • 1B Norms, Models, Brainstorm, Screeners
    • 2A Norms and Study Guide
    • 2B Ethics, Persuasion and B=MAT
    • 3A Secondary Research and Theories of Behavior Change
    • 3B Switch, Fraud,
  • Product Management Library
  • The How and Why of Sketchnotes
    • Glossary for Design Techniques

Month: October 2024

Two Revenue Models

October 8, 2024

The fundamental discrepancy is that Siiquant focused on hospitals, while Teomnik focused on researchers. These two areas of focus lead to different revenue models,…

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BUSINESS: Can One Business Unit Have Two Revenue Models? – cmaguy

October 8, 2024

Isolde and Emanuel diverge on the types of product they supply, but overlap on the technical support and offerings of free services for their…

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BUSINESS: Can One Business Unit Have Two Revenue Models?

October 8, 2024

Isolde operates Siiquent, a company that caters to hospitals and diagnostic labs with a unique ‘razor-and-blade’ business model. This model, where they provide the…

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BUSINESS: Can One Business Unit Have Two Revenue Models?

October 8, 2024

Isolde and Emanuel have different business/revenue models that aim for different markets. Isolde uses a “razor-blade” model that focuses on large labs and hospitals….

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Can One Business Unit Have Two Revenue Models?

October 8, 2024

The Markets Isolde and Emanuel target the markets of diagnostic labs and research universities respectively. Isolde targets the market of what the “machines used”…

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SoundwaveStudios TAM/SAM/SOM

October 8, 2024

TAM: How many people would want/need the product? Estimations and Sources: https://www.catapultmymusic.com/article/indies-on-the-rise-how-independent-music-is-changing-the-industry-landscape  7+ Million artists globally, only ~5% signed to a label. Let’s assume…

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Can One Business Have Two Revenue Models?

October 8, 2024

Siiquent, and its head Isolde Kraft, sells the resources that hospitals or big diagnostic labs would need to be able to run gene-based diagnoses….

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Can One Business Unit Have Two Revenue Models?

October 8, 2024

The case study presents a interesting dilemma about revenue models for the company and two department heads, Isolde and Emanuel, who must merge their…

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BUSINESS: One Business, Two Revenue Models? 🤔

October 8, 2024

TARGETED MARKETS AND ALIGNMENTIsolde, the head of Siiquent, targets hospitals and big diagnostic labs with gene-based diagnosis technology. Siiquent follows a razor-blade model, making…

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