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A Higher Common Sense

A Higher Common Sense

A place for Writings about Evidence-Based Design

  • CS 177 Human Centered Product Management
    • CS177 Human Centered Product Management Syllabus
      • Lecture 5B- Agile and Storymapping
    • Lecture 1A | Introduction to Human-Centered Product Management
      • What do you want from CS177
      • 1A Welcome to CS 177: Human-Centered Product Management 1
    • Lecture 1B | Human-Centered Product Management
      • 1B Strategy for Human-Centered Product Management
    • Lecture 2A | Human-Centered Product Management
    • Lecture 2B | Human-Centered Product Management
    • Lecture 3A – Markets & Tech Stack
    • Lecture 3B — Guest and Value Proposition
    • Lecture 4B – Participatory Roadmaps & Case Study
    • Lecture 5a– Agile, User Stories and User Story Mapping
  • CS247B Design for Behavior Change
    • 1A Introducing Design for Behavior Change
    • 1B Norms, Models, Brainstorm, Screeners
    • 2A Norms and Study Guide
    • 2B Ethics, Persuasion and B=MAT
    • 3A Secondary Research and Theories of Behavior Change
    • 3B Switch, Fraud,
  • Product Management Library
  • The How and Why of Sketchnotes
    • Glossary for Design Techniques

Month: October 2024

Balancing Innovation and Buyer Resistance in Product Management

October 15, 2024

  Introduction Balancing innovation with buyer resistance is a challenge for product managers (PMs). On one hand, innovation is critical in order to maintain…

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Why won’t they use it?

October 15, 2024

Why won’t they use it? This was the question we found ourselves asking again and again, almost a hundred times a month. After launching…

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BUSINESS: Eager Sellers Stony Buyers

October 15, 2024

The Art of Introducing New Products! You know that feeling when you’re excited about a new gadget, but your friend just shrugs and says,…

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BUSINESS: Product Management in Practice

October 15, 2024

A product manager’s role is a dynamic balance between strategy, execution, and communication. They act as a bridge between various teams—engineering, design, sales, and…

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Eager Sellers and Stony Buyers

October 15, 2024

What role does the concept of “loss aversion” play in buyer resistance? How can product managers leverage this knowledge to facilitate the adoption of…

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READING: Ethical Jobs

October 15, 2024

According to the reading on ethically complicated organizations, there are several reasons why someone might hesitate to get a job at Facebook. Breaching privacy…

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[Business] Eager Sellers Stony Buyers

October 15, 2024

What role does the concept of “loss aversion” play in buyer resistance? How can product managers leverage this knowledge to facilitate the adoption of…

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ETHICS: An Office Romance Gone Wrong

October 15, 2024

Elizabeth’s case is difficult because she has options to choose between prioritizing her mental well-being and doing what might seem right for her career….

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Eager Sellers and Stony Buyers

October 15, 2024

In “Eager Sellers and Stony Buyers,” Gourville explains why, in many instances, new products fail despite their impressive and useful gains they offer customers….

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BUSINESS: Eager Sellers Stony Buyers

October 15, 2024

Balancing Innovation and Buyer Resistance One of the toughest challenges for product managers is balancing innovation with customers’ resistance to change. The 9x Effect…

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