BUSINESS: Eager Sellers Stony Buyers October 15, 2024 To balance innovation with buyer resistance, product managers (PMs) must focus on the actual value delivered to customers, not just their perception of it…. Continue Reading
4A BUSINESS: Eager Sellers Stony Buyers October 15, 2024 Product managers must carefully balance innovation with buyer resistance by understanding consumer psychology, leveraging loss aversion, and preventing feature creep. This strategic balance helps… Continue Reading
Balancing Innovation and Buyer Resistance October 15, 2024 Product managers often walk a fine line between pushing for innovation and addressing buyer resistance based on path dependence. While introducing new features can… Continue Reading
BUSINESS: Eager Sellers Stony Buyers October 15, 2024 How can product managers effectively balance the desire to innovate and introduce new features with the need to address buyer resistance? What strategies can… Continue Reading
BUSINESS: Eager Sellers Stony Buyers October 15, 2024 This week’s reading describes the paradox of consumers’ resistance to change whereas companies are more drawn to innovation, often due to the same phenomenon… Continue Reading
Eager Sellers Stony Buyers October 15, 2024 Loss Aversion in Buyer Resistance The idea of loss aversion stems from the assumption that there are psychological costs for consumers associated with adopting… Continue Reading
Eager Sellers Stony Buyers October 15, 2024 The question that I want to answer today is “How can product managers effectively balance the desire to innovate and introduce new features with… Continue Reading
Eager Sellers Stony Buyers October 15, 2024 The concept of “loss aversion” plays a significant role in buyer resistance to new products. In their research, Daniel Kahneman and Amos Tversky found… Continue Reading
Eager Sellers Stony Buyers October 15, 2024 In the article “Eager Sellers and Stony Buyers,” John Gourville discusses how loss aversion is crucial in buyer resistance to new products. Loss aversion… Continue Reading
BUSINESS: Eager Sellers Stony Buyers October 15, 2024 Loss aversion is a critical phenomena to understand as a PM. It refers to the psychological bias that we as humans have towards things… Continue Reading
