Proto-persona / Journey map February 3, 2025 Name: E. Activated role: human / young adult / worker / girlfriend / civil engineer Goal: climb the corporate ladder to get a higher… Continue Reading
Assumption Tests: Team Antelope February 3, 2025 Our assumption map revealed nuances in how people think about their spending habits and their desire to become more mindful consumers. We observed various… Continue Reading
Proto Persona and Journey Map February 3, 2025 My persona is known as Last-Minute-Larry. He is someone who will procrastinate any task, big or small. He is high functioning and will always… Continue Reading
Team Ant: Assumption Tests February 3, 2025 Assumption Map In conducting our assumption mapping, our team discovered the following key insights: Users fail to currently create a stretching habit because they… Continue Reading
