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A Higher Common Sense

A Higher Common Sense

A place for Writings about Evidence-Based Design

  • CS 177 Human Centered Product Management
    • CS177 Human Centered Product Management Syllabus
      • Lecture 5B- Agile and Storymapping
    • Lecture 1A | Introduction to Human-Centered Product Management
      • What do you want from CS177
      • 1A Welcome to CS 177: Human-Centered Product Management 1
    • Lecture 1B | Human-Centered Product Management
      • 1B Strategy for Human-Centered Product Management
    • Lecture 2A | Human-Centered Product Management
    • Lecture 2B | Human-Centered Product Management
    • Lecture 3A – Markets & Tech Stack
    • Lecture 3B — Guest and Value Proposition
    • Lecture 4B – Participatory Roadmaps & Case Study
    • Lecture 5a– Agile, User Stories and User Story Mapping
  • CS247B Design for Behavior Change
    • 1A Introducing Design for Behavior Change
    • 1B Norms, Models, Brainstorm, Screeners
    • 2A Norms and Study Guide
    • 2B Ethics, Persuasion and B=MAT
    • 3A Secondary Research and Theories of Behavior Change
    • 3B Switch, Fraud,
  • Product Management Library
  • The How and Why of Sketchnotes
    • Glossary for Design Techniques

Month: October 2025

Purchase intent: e-commerce checkout (Estella)

October 23, 2025

The examples highlight that checkout design isn’t just beautiful / smooth UX, it’s really a profit center. The way a company structures the final…

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Pushups – E-Commerce Checkout

October 23, 2025

Amazon’s Flow Amazon’s flow as depicted below, is speed optimized and minimizes friction for the consumer. They have two checkout options: “add to cart”…

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Product Sense Pushups: Purchase Intent — E-commerce Checkout

October 23, 2025

Amazon (speed-optimized → conversion rate).Amazon’s checkout reduces time-to-purchase: address, payment, and shipping choices are collapsed into clear sections; and most people have inputted this…

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GSPhotoCo Final Slides + Reflections

October 23, 2025

https://docs.google.com/presentation/d/1Bvph7xrhDTz8802MyWTm_ut0p54-Ub8KCbBZzN6aidY/edit?usp=sharing Nayan: The project has been a great way to think about how to integrate AI into an older, less technologically advanced company while…

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Purchase Intent : E-commerce Checkout – Armita Hosseini

October 23, 2025

Amazon’s checkout flow is built entirely around efficiency. Returning users rarely need to re-enter information, as addresses, payment methods, and preferences are saved and…

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Purchase Intent : E-commerce Checkout

October 23, 2025

Amazon Through its 1-click ordering options, pre-filled address/payment information, and persistent on-screen cart, it is clear that Amazon seeks to provide a seamless and…

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WellWave Endure Band: Final Pitch

October 23, 2025

Final presentation: https://pitch.com/v/wellwave-svgdrc Joshua This presentation project helped me get into the mindset of a PM while learning about how to be a PM….

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Product Sense Pushups: Purchase Intent — E-commerce Checkout

October 23, 2025

Here are my comparisons between checking out on Amazon, Warby Parker, and Patagonia: Amazon: The whole experience prioritizes speed and minimal clicks. Their goal…

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Final Pitch Deck: Soundwave

October 23, 2025

Final Pitch Deck: https://docs.google.com/presentation/d/1fjjMsRAF6gZRIFzrPCn5wd_31Jh5hDFFnpFd376jtBc/edit?usp=sharing   Reflections: Naima: This project helped me understand the gap between knowing product concepts and actually applying them. Choosing a…

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