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A Higher Common Sense

A Higher Common Sense

A place for Writings about Evidence-Based Design

  • CS 177 Human Centered Product Management
    • CS177 Human Centered Product Management Syllabus
      • Lecture 5B- Agile and Storymapping
    • Lecture 1A | Introduction to Human-Centered Product Management
      • What do you want from CS177
      • 1A Welcome to CS 177: Human-Centered Product Management 1
    • Lecture 1B | Human-Centered Product Management
      • 1B Strategy for Human-Centered Product Management
    • Lecture 2A | Human-Centered Product Management
    • Lecture 2B | Human-Centered Product Management
    • Lecture 3A – Markets & Tech Stack
    • Lecture 3B — Guest and Value Proposition
    • Lecture 4B – Participatory Roadmaps & Case Study
    • Lecture 5a– Agile, User Stories and User Story Mapping
  • CS247B Design for Behavior Change
    • 1A Introducing Design for Behavior Change
    • 1B Norms, Models, Brainstorm, Screeners
    • 2A Norms and Study Guide
    • 2B Ethics, Persuasion and B=MAT
    • 3A Secondary Research and Theories of Behavior Change
    • 3B Switch, Fraud,
  • Product Management Library
  • The How and Why of Sketchnotes
    • Glossary for Design Techniques

Month: October 2025

Product Sense Pushups: Onboarding

October 16, 2025

Out of all of these apps it seems like Venmo has the most amount of friction because it takes multiple steps for a persons…

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Pushups: Onboarding

October 16, 2025

Instagram’s onboarding focuses on instant gratification. After a quick sign-up (name, email, password, or Facebook login), users are immediately dropped into the feed. The “Find contacts”…

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Protected: Product Sense Pushups: Onboarding

October 16, 2025

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Product Sense Pushups: Onboarding

October 16, 2025

Instagram (social): Optimizes for immediate value—seeing friends. The flow pushes account creation: a quick profile (name, email, passwords, username) is all it’s needed. Alternatively,…

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Product Sense Pushups: Onboarding

October 16, 2025

Social Onboarding Instagram’s onboarding is quick and concise when it comes to data collection. It collects 3 key data points, then immediately shows suggestions…

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Pushups: Onboarding

October 16, 2025

Instagram Instagram prioritized immediate value delivery over info gathering. Allowing new users to get started with some basic contact info and username/password, it delays…

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Product Sense Pushups: Onboarding

October 16, 2025

Intro Although Notion, Instagram, and Venmo serve very different functions, they all share one key similarity: scale. Each has over 95 million users, with…

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Product Sense: Onboarding

October 16, 2025

Onboarding defines the first impression of a product. It decides whether users feel immediate value or abandon the app before they even begin. Instagram,…

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Eager sellers, stony buyers

October 16, 2025

Reading John Gourville’s “Eager Sellers, Stony Buyers” changed how I think about innovation. It is easy to assume that if something is better, people…

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