Month: February 2026

Team Bison is interested in getting Stanford students to touch grass. During our 5-day diary study, one archetype we encountered was the kind of…

About Jane I created Jane because during my interviews, I interviewed one person who couldn’t sustain regular eating routines because she had to work…

I created a journey map for the persona called “Nocturnal Undergraduate.” The key to understanding this persona is that they are most productive at…

Behavioral Persona Drawing Name “Just a chill guy”     Activated Role Student (socially active peer) Not defined by a stereotype (“party guy”), but…

I created this persona by merging two different graduate students at Stanford I interviewed. Our study is focusing on the habit of eating consistently…

Team Buffalo Vector has a hard time doing tasks in the middle of work, or context switching to another task. He avoids responding because…