EduSphere: Go-to-Market Strategy
Distribution Channels
Our distribution strategy focuses on two digital channels that map directly to how independent tutors already discover, evaluate, and adopt new tools:
(1) online direct distribution through our website
(2) targeted B2B partnerships with tutoring centers.
Online Direct (Website)
EduSphere’s core product will be delivered through our website because tutors already rely on browser-based tools for nearly every part of their workflow (Google Docs, Zoom, shared drives, web resources). A web-first product would simplify access to share content with students, and allows tutors to utilize conveniently during a real tutoring session. It also lets us ship updates quickly as we work to fix conversion and retention.
This channel fits our users, since tutors prep and organize online, not on mobile, we don’t have to install an app (lower friction for early adoption), and is also faster for us to iterate on as we pivot. Additionally, tutors can use invite links to onboard students and parents, making it easier to bring them onto the platform.
B2B Distribution Through Tutoring Centers
Once independent tutors validate the product, tutoring centers serve as a high leverage secondary method of distribution. Centers employ multiple tutors and already need centralized prep, tracking, and parent communication tools. Selling to a center unlocks multiple tutor accounts at once and directly supports our B2B2C model.
This fits our pivot because lower customer acquisition cost when selling to cohorts, centers already seek structured, consistent workflows, and it aligns with providing tutor value to parents.
Why We Are Not Using Other Channels
We are not choosing the mobile app route at this phase since tutors generally teach via laptops, not phones. App development also slows iteration and adds non-essential cost. Retail is not relevant: EduSphere is fully digital and tutors do not shop for workflow tools in physical retail environments. We chose not to target K-12 Schools due to the difficulty of breaking into the market. Current education systems are incredibly and ingrained, so the return on investment would be extremely lengthy. We may perhaps revisit this in later phases once the B2B2C model is stable.
Why These Channels Are the Right Fit Now
Our pivot requires fast iteration, low cost, and direct access to tutors. Web-based distribution minimizes friction and lets us improve the product quickly, while tutoring-center partnerships allow us to scale once we’ve proven value. By choosing the channels that best reflect tutor behavior today, we give ourselves the strongest path toward improving conversion, reducing churn, and securing Series C funding!
Sales Strategy
We’re starting with small tutoring centers and freelance tutors—segments that don’t already rely on complex software stacks and are more open to lightweight, adaptable tools. Outreach will begin with direct messages on LinkedIn and tutoring Facebook groups, where many tutors already share resources and advice. These early conversations are a way to test fit and gather feedback. Our goal is to offer a free trial that tutors can use in-session, so they can immediately see value without having to commit upfront. This helps us refine onboarding and understand pain points in real use cases.
Why This Strategy Fits
Larger tutoring chains tend to have fixed systems or in-house tools. Independent tutors and smaller centers, on the other hand, often use a mix of spreadsheets, email, and cloud folders. EduSphere slots into that existing flow, cutting down on prep time without forcing major behavior change. We’re avoiding broader freemium or app store routes right now because we need tight feedback loops and higher engagement per user. A hands-on sales approach gets us closer to real tutors, so we can iterate based on their needs and build trust before scaling.
Marketing and Promotion
Awareness with limited budget and channels used
We’re aiming to mostly use social media to create awareness with our limited budget, specifically Facebook/Instagram communities and Reddit forums (r/tutoring, r/teaching, etc.). We plan to take advantage of Facebook’s strong social network and community engagement potential, as well as Reddit’s trust and anonymity would allow for targeting the tutor subcommunities. Facebook and Reddit forums may also reach parents, our indirect customers.
We would also put up posters in public spaces, but specifically on library bulletin boards, since tutors are likely to use library spaces for tutoring and thus can be reached through bulletin boards in these areas. Overall, public spaces like libraries and social media are the most channels to reach potential paying customers, specifically established independent tutors.
Furthermore, another channel of marketing we plan to use is word of mouth, which we plan to promote through referral codes, since tutors are likely to know other tutors. We plan to offer a discount on one month of a tutor’s subscription if they refer another tutor. A target user would pay attention since we would borrow the credibility of a referring tutor to promote our platform.
We’re choosing to actively exclude college campuses, even though they might be able to spread awareness, since college students are not likely to have the financial resources or motivation to use our product.
Target user attention
We imagine our target users paying attention to our advertisements since we plan focusing on the user in our promotional content, and we also plan to use compelling design in our social media content (photos, videos) and physical flyers.
Content on social media is borrowed from our premium video content, and flyers would also include screenshots of our offerings (organized student dashboard) and headlines that mention the user need (e.g. “Are you a tutor/teacher struggling with tutoring/organizing/content management?”)
Customer Service Strategy
Post-launch support
After launch, our priority is to make sure tutors feel successful and more productive using Edusphere. Support will focus on helping them create profiles, onboard and manage students, build tutoring plans, and deliver personalized content without confusion. To identify where support is most needed, we will track concrete metrics such as the percentage of tutors who complete onboarding in the first week, time to create a first tutoring plan, weekly and monthly active tutors, and the number of help tickets per 100 active tutors. On the support side, we will measure average first response time, median time to resolution, and a simple post-ticket satisfaction rating to understand whether issues are being handled well. A structured help ticket system will let tutors report issues or feature requests, which is important for a small product team that needs to prioritize work based on real user pain.
Support channels
We will use a mix of support channels tailored to tutors, parents, and students so they can get help quickly in the way that works best for them. A clear FAQ will cover common questions such as how to manage subscriptions, onboard new students, and create tutoring plans, so tutors can self-serve when they are short on time while also reducing the support load on our team.
In a future launch, we plan to have a 24/7 in-app chatbot that will handle simple, repeated questions and guide users to the right screens, keeping help inside their workflow instead of sending them to a separate site. For more complex or urgent issues, tutors can call a support line to get direct help from a person. We are not starting with a community forum because our early users are individual tutors and small centers who typically want quick, specific answers rather than long threads to sift through.
Preventing users from getting stuck
To reduce churn, we want to prevent tutors from getting stuck in the first place. Edusphere will have an intuitive, low-friction interface and a clear onboarding flow that highlights the core actions tutors care about most, such as setting up a profile, adding students, and creating a first tutoring plan. A dedicated Help or Info section on the platform and website will bring together FAQs and short how-to guides so tutors can troubleshoot on their own when possible. Finally, we will use in-platform banners, notifications, and email updates to explain important changes, new rollouts, or resolved issues, which keeps tutors informed and builds trust without needing heavy, high-touch account management that would be better suited for large enterprise customers than our initial tutor-focused segment.
