Personalization Strategies — Customization vs. Automation November 21, 2025 Personalization looks different on Spotify, LinkedIn, and TikTok, but in all three cases it quietly drives the metrics that matter most to the business…. Continue Reading
Should We Deploy a Gen AI Salesbot? November 18, 2025 The question of when to adopt generative AI isn’t just a technical one, it’s also strategic. The PulsePoint Solutions case study illustrates this tension… Continue Reading
Follow Dubious Orders or Speak Up (Internship Ethics) November 13, 2025 What are you risking? In the case study, the intern is potentially risking her current offer as well as future prospects by speaking up…. Continue Reading
Crisis Management — Error States and Recovery November 13, 2025 Slack For Slack, the business cost of an error ties directly into retention. When employees fail to send/receive messages or have issues with channels… Continue Reading
Milestone – The One-Pager November 13, 2025 GSPhotoCo Description: What is it? GSPhotoCo helps enterprise teams feel confident using AI-generated photos by checking copyright, brand safety, and licensing risks. It… Continue Reading
Subscription Decisions — Paywall and Upgrade Flows November 6, 2025 Spotify By having a relatively comprehensive free tier, Spotify seeks to convert users to premium accounts through mild friction brought on by ad interruptions… Continue Reading
Discovery Patterns — Search and Browse October 30, 2025 Netflix Netflix releases on a recommendation discovery model which is designed to keep users watching for as long as possible. By minimizing search and… Continue Reading
GSPhotoCo Final Slides + Reflections October 23, 2025 https://docs.google.com/presentation/d/1Bvph7xrhDTz8802MyWTm_ut0p54-Ub8KCbBZzN6aidY/edit?usp=sharing Nayan: The project has been a great way to think about how to integrate AI into an older, less technologically advanced company while… Continue Reading
Purchase Intent : E-commerce Checkout October 23, 2025 Amazon Through its 1-click ordering options, pre-filled address/payment information, and persistent on-screen cart, it is clear that Amazon seeks to provide a seamless and… Continue Reading