FarmLink GTM Strategy November 22, 2024 Marketing & Promotion Strategy Market Research Stream Interview 5-10 restaurants to understand their operational pain points and gauge their interest in the FarmLink Business…. Continue Reading
Should We Deploy a Gen AI Salesbot? November 19, 2024 What should they consider as they make that decision? Customer desires: What do customers say they want regarding AI? Are there groups of customers… Continue Reading
FarmLink Individual Reflection November 6, 2024 I really enjoyed the group dynamic of our team and learned about key elements of the pitch process for internal initiatives in a business…. Continue Reading
Eager Sellers Stony Buyers October 14, 2024 Buyer Psych: Lossless Adoption (or near enough) Guiding Question: What role does the concept of “loss aversion” play in buyer resistance? How can product… Continue Reading
FarmLink TAM/SAM/SOM October 8, 2024 We decided to calculate TAM/SAM/SOM for two different markets that FarmLink serves: consumers and restaurants. Farm-to-Table Produce for Consumers TAM: All households… Continue Reading
Can One Business Unit Have Two Revenue Models? October 7, 2024 Target Markets and Revenue Models for Siiquent and Teomik Isolde: Siiquent (and therefore Isolde) targets hospitals and big diagnostic labs, selling gene-based diagnosis tools… Continue Reading
Product Management in Practice October 1, 2024 How you see a product manager’s job “Sailing the seas of ambiguity” and “value exchange between the business and customer” are two aspects… Continue Reading
ETHICS – Office Romance Gone Wrong October 1, 2024 Do I agree with the expert? I agree with certain aspects of Karen Firestone’s opinion on the matter. I think she has given the… Continue Reading
Ethical Jobs – Facebook September 26, 2024 This topic is extremely relevant to the decisions I have to make in the short-term. I am a junior, wading through the mess of… Continue Reading