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A Higher Common Sense

A Higher Common Sense

A place for Writings about Evidence-Based Design

  • CS 177 Human Centered Product Management
    • CS177 Human Centered Product Management Syllabus
      • Lecture 5B- Agile and Storymapping
    • Lecture 1A | Introduction to Human-Centered Product Management
      • What do you want from CS177
      • 1A Welcome to CS 177: Human-Centered Product Management 1
    • Lecture 1B | Human-Centered Product Management
      • 1B Strategy for Human-Centered Product Management
    • Lecture 2A | Human-Centered Product Management
    • Lecture 2B | Human-Centered Product Management
    • Lecture 3A – Markets & Tech Stack
    • Lecture 3B — Guest and Value Proposition
    • Lecture 4B – Participatory Roadmaps & Case Study
    • Lecture 5a– Agile, User Stories and User Story Mapping
  • CS247B Design for Behavior Change
    • 1A Introducing Design for Behavior Change
    • 1B Norms, Models, Brainstorm, Screeners
    • 2A Norms and Study Guide
    • 2B Ethics, Persuasion and B=MAT
    • 3A Secondary Research and Theories of Behavior Change
    • 3B Switch, Fraud,
  • Product Management Library
  • The How and Why of Sketchnotes
    • Glossary for Design Techniques

Author: ayzhang

READING: Second Thoughts About a Strategy Shift (on Pricing)

November 17, 2022

Augustín unfortunately did not do any research about his new experiment nor did he do any testing to see how customers would respond to…

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Joyride Milestone 3 One Pager

November 14, 2022

CS 177 Autumn 2022 Team 2B Milestone 3 One Pager Joyride Long-term e-bikes for long-term joy   Executive Summary: Transportation in urban environments is…

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Art of the OKR AND Babies, Bathwater and Goal-Setting

November 14, 2022

OKR for Joyride Objective: Transform Stanford campus’s commuting landscape. Key result 1: 60% of individuals who commute to Stanford from off campus now use…

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CASE STUDY: We Know What You Did

November 3, 2022

The advertising revenue model allows the Internet to be free to use at the expense of user attention and user data. Instead of asking…

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User Story Mapping

October 19, 2022

I think that this design process complements a lot of the design processes I learned about in the past. This design process is very…

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Protecting the Cheddar

October 19, 2022

The first product that could risk public safety if managed by over-networked systems is self-driving cars. Given the highly technical nature of self-driving cars,…

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Disruptive Innovation

October 12, 2022
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PROJECT WORK: Market size and attitude

October 11, 2022

Market size  TAM  – Total Addressable Market How many people would want or need the product? 330 million people in the United States Sports…

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Can One Business Unit Have Two Revenue Models?

October 10, 2022

Isolde, head of Siiquent, targets the market of consumable goods (biological and chemical compounds, test kits, etc.) associated with gene-based diagnosis machines. As a…

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