brookeballhaus – A Higher Common Sense

Brooke Ballhaus Week 5 PSP: Three North Star Metrics

October 27, 2026

AirBnB’s metric of “Nights Booked” is interesting because it’s not directly linked to profit. Instead, it tracks how much value bookers and hosts get…

Team 10 Week 5 Milestone: Value Prop + Test It

October 26, 2026

Value Proposition We provide an AI decision partner for startup PMs that gathers context from where the team already works and keeps a searchable…

Brooke Ballhaus Product Sense Pushup 4: Three Value Propositions

October 20, 2026

Granola had a clear brand to me, aiming to make notes feel calming and simple. Their first homepage animation (multiple screens fading to one…

Team 10 Week 4 Milestone: Sanity Check Pitch

October 14, 2026

Team 10 Final Pitch Deck Link to active slides

Brooke Ballhaus Product Sense Pushup 3: Take Apart a Pitch Deck

October 13, 2026

I chose to look at the Mixpanel pitch deck, which they used to raise $65M. I found it to be very simplistic. It presents…

Team 10 Week 3 Milestone: Three Problems

October 12, 2026

Three problems from our long list to dig into Decision-making overwhelm: Execution is now cheaper with the assistance of AI tools, so the decision-making…

Brooke Ballhaus: Week 1 PSP: Three Ways to Organize a Company

October 7, 2026

Spotify’s model stresses culture and networks. Squads (scrum-like teams owning a “long-term mission” from design to production) are grouped into tribes (squads in a…

Brooke Ballhaus: Week 2 PSP: Three Ways Into a Market

October 7, 2026

Jira resegmented the bug tracker market by being a cheaper, low-end product with no sales team. Bugzilla and other bug trackers made this a…

Brooke Ballhaus: Week 1 Milestone – Cold Interviews

October 6, 2026

Interviewee 1 Company: n8n · Date: 10/02/26 · Recorded? Y (Zoom, permission given at start) 1. Company Notes: n8n, workflow automation company. Historically used…