Author: cvlim

Amazon’s checkout flow is built for one goal: remove every possible obstacle between intent and purchase. One-click buying, pre-saved addresses, default payment options, and…

After reading the case, I don’t think the company should fully deploy the Gen AI salesbot yet, but I also don’t think they should…

In CS 177 we talk a lot about how systems fail, but breaking real apps makes the tradeoffs feel much more obvious. Looking at…

Spotify, LinkedIn, and TikTok all rely on personalization, but each one uses it to optimize a different core metric that drives its business. Spotify…

Reading “Follow Dubious Orders or Speak Up” made me think about certain difficult situations I have been in during my own internships in big…

Subscriptions optimize customer lifetime value by providing a reliable, predictable, and recurring revenue stream from a customer. They foster strong loyalty and retention, and…

Netflix, YouTube, and Airbnb each guide discovery differently because their goals and user intentions diverge, these being engagement for Netflix, ad inventory for YouTube,…

Working on the Green Plate project was one of the most interesting product project experiences I’ve had at Stanford because it brought together business,…

Onboarding is more than a sign-up flow; it reveals what a product values most. Instagram prioritizes network effects. After creating an account, users are…