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A Higher Common Sense

A Higher Common Sense

A place for Writings about Evidence-Based Design

  • CS 177 Human Centered Product Management
    • CS177 Human Centered Product Management Syllabus
      • Lecture 5B- Agile and Storymapping
    • Lecture 1A | Introduction to Human-Centered Product Management
      • What do you want from CS177
      • 1A Welcome to CS 177: Human-Centered Product Management 1
    • Lecture 1B | Human-Centered Product Management
      • 1B Strategy for Human-Centered Product Management
    • Lecture 2A | Human-Centered Product Management
    • Lecture 2B | Human-Centered Product Management
    • Lecture 3A – Markets & Tech Stack
    • Lecture 3B — Guest and Value Proposition
    • Lecture 4B – Participatory Roadmaps & Case Study
    • Lecture 5a– Agile, User Stories and User Story Mapping
  • CS247B Design for Behavior Change
    • 1A Introducing Design for Behavior Change
    • 1B Norms, Models, Brainstorm, Screeners
    • 2A Norms and Study Guide
    • 2B Ethics, Persuasion and B=MAT
    • 3A Secondary Research and Theories of Behavior Change
    • 3B Switch, Fraud,
  • Product Management Library
  • The How and Why of Sketchnotes
    • Glossary for Design Techniques

Author: Daphne Liu

Product Sense Pushups: Purchase Intent — E-commerce Checkout – Daphne

October 22, 2025

Amazon (speed-optimized) Amazon’s checkout process is pretty standard. You add things to your cart and press checkout. They have a “buy now” option which…

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Product Sense Pushups: Onboarding – Daphne

October 17, 2025

Productivity (Notion) Notion has a quick initial onboarding just asking for name, phone number, email, and asking what you want to use Notion for….

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BUSINESS: Eager Sellers Stony Buyers – Daphne

October 15, 2025

Feature creep The Eager Sellers and Stony Buyers reading gave a lot of interesting perspectives on human behavior and its impact on product adoption….

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Phase 1 WORK: Markets and TAM/SAM/SOM – Soup and Bread

October 6, 2025

Our hope for Soup and Bread is to double down on not franchising. In particular we will explore Focusing on expanding in urban oregon…

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BUSINESS: Can One Business Unit Have Two Revenue Models? – Daphne

October 6, 2025

Target Markets Siiquent: DNA-sequencing start-up Siiquent targets hospitals and diagnosing labs. They provide everything needed for gene-based diagnostics specifically biological and chemical compounds, test…

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BUSINESS: Product Management in Practice – Daphne

September 30, 2025

I see product managers as the masterminds behind all product launches. They are the ones that fit together each of the puzzle pieces. Based…

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READING: Ethical Jobs

September 25, 2025

Honestly, I would accept a job at Facebook. One idea from the reading that stood out to me is the claim that “if you…

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