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A Higher Common Sense

A Higher Common Sense

A place for Writings about Evidence-Based Design

  • CS 177 Human Centered Product Management
    • CS177 Human Centered Product Management Syllabus
      • Lecture 5B- Agile and Storymapping
    • Lecture 1A | Introduction to Human-Centered Product Management
      • What do you want from CS177
      • 1A Welcome to CS 177: Human-Centered Product Management 1
    • Lecture 1B | Human-Centered Product Management
      • 1B Strategy for Human-Centered Product Management
    • Lecture 2A | Human-Centered Product Management
    • Lecture 2B | Human-Centered Product Management
    • Lecture 3A – Markets & Tech Stack
    • Lecture 3B — Guest and Value Proposition
    • Lecture 4B – Participatory Roadmaps & Case Study
    • Lecture 5a– Agile, User Stories and User Story Mapping
  • CS247B Design for Behavior Change
    • 1A Introducing Design for Behavior Change
    • 1B Norms, Models, Brainstorm, Screeners
    • 2A Norms and Study Guide
    • 2B Ethics, Persuasion and B=MAT
    • 3A Secondary Research and Theories of Behavior Change
    • 3B Switch, Fraud,
  • Product Management Library
  • The How and Why of Sketchnotes
    • Glossary for Design Techniques

Author: ishita

Follow Dubious Orders or Speak Up

November 21, 2025

There’s a particular kind of fear that comes with being at the very bottom of the ladder. You’re 23, barely making rent, and suddenly…

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November 21, 2025

Spotify’s personalization drives listening time, which directly impacts subscriber retention. Features like Discover Weekly, Daily Mixes, and Wrapped create a “you couldn’t get this…

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Should We Deploy a Gen AI Salesbot?

November 21, 2025

While understand the appeal of a chatbot I do not think they should build it. PulsePoint isn’t struggling because they don’t have a bot….

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BUSINESS: Eager Sellers Stony Buyers

October 31, 2025

While reading this article, I learned about the “9x effect,” a framework that explains why innovative products often fail despite offering real improvements. The…

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Product Sense Pushups: Purchase Intent — E-commerce Checkout

October 31, 2025

Amazon is all about speed. Their one-click checkout is designed to get you from “I want this” to “I bought this” as fast as…

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Search In Netflix, Youtube and Airbnb

October 31, 2025

NOTE: I ADDED IMAGES BUT IT KEPT DELETING THE WHOLE POST SO THERE ARE NO MORE IMAGES SORRY Netflix is recommendation-heavy. They usually promote…

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Would I accept a Job at Facebook?

October 31, 2025

This was a question I thought a lot about this summer, while I worked at the Menlo Park office of a SAAS company, which…

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