WellWave GTM Strategy November 24, 2025 Distribution Channels Our product will be sold through our own website initially. This is because our GTM strategy involves a referral system where you… Continue Reading
Pushups — Personalization Strategies November 20, 2025 Different platforms use different strategies of optimizing personalization to align with their own respective business goals. All three companies we are looking at, though,… Continue Reading
Case Study — AI Chatbot November 17, 2025 To me, it seemed that the potential downsides of deploying a gen-AI sales bot outweighed the potential positives, and it seems more prudent and… Continue Reading
Case Study — Dubious Orders or Speak Up? November 13, 2025 The Dubious Situation In the study, the intern Susan is asked by her manager to call competitors while pretending to be “just an MBA… Continue Reading
Pushups — Crisis Management November 13, 2025 When apps fail, how they recover is very important for customers and can decide if they keep using the app or leave to a… Continue Reading
Freemium Models, Conversions, Risks, Lifetime Value November 7, 2025 Freemium models combine free and accessible content with monetized content behind paywalls. Companies that use this (i.e. Spotify, Figma, and The New York Times)… Continue Reading
Assumption Testing — WellWave November 2, 2025 Assumption 1 – AI recommendations will not be harmful We chose to test this assumption because our product heavily relies on the AI coaching… Continue Reading
Pushups — Discovery Patterns October 30, 2025 Netflix Netflix’s recommendation algorithms try to maximize the time you spend on the platform. This is because they make all their money form subscriptions,… Continue Reading
Pushups – E-Commerce Checkout October 23, 2025 Amazon’s Flow Amazon’s flow as depicted below, is speed optimized and minimizes friction for the consumer. They have two checkout options: “add to cart”… Continue Reading
