Author: jlopez04

Personalization is the engine behind user habit formation, and each platform uses it to drive its most important metric. Spotify focuses on listening time,…

The Real Question Behind the Technology The decision facing PulsePoint is not really about whether a chatbot should be deployed. It is about timing,…

Error handling is not just a technical detail. It is a test of how well a product can protect user confidence when something goes…

Balancing Career Risk and Moral Responsibility Speaking up to a boss, especially as an intern, often feels like choosing between two risks. On one…

Team Learning Summary Across all three of our tests from last week, our goal was to understand whether creators actually value collaboration, simplicity, and…

Spotify Spotify maximizes conversions by letting users experience most of the product for free, then using targeted friction to push upgrades. Free users can…

Assumption Risk and Test Selection This weekend our team revisited our assumption map from David Bland’s lecture to figure out what beliefs could completely…

Every content platform teaches users how to look for what they want, but also how to behave in ways that fit the business model….

When I reach a checkout page, I realize each brand is teaching me what kind of trust it values. Amazon earns it through speed,…