Author: Mathias Becerra

Spotify: Your Wrap and “Made for You” Section Spotify has many ways to get users engaged, but most of the time, this involves getting…

After reading the HBR case study, I can see how big the excitement is around AI  and how PulsePoint’s executives are eager to shift…

Error handling in apps like Slack, Uber, and those in banking isn’t simply about providing a feature to express that there’s an “issue”, it…

Spotify – Smart Marketing Strategy Spotify’s massive number of free users shifts toward Premium thanks to Spotify’s targeted ads and playlist recommendations. It is…

Netflix: The Invisible Hand of Personalization When you open Netflix, you rarely find short options. Instead, you’re greeted with lots of shows and movies…

As I think about our pitch presentation for Soup and Bread, I feel like we received valuable feedback from our mentors and judges on…

Introduction After reading User Story Mapping by Jeff Patton, I understand that this process begins with seeing the entire journey of a product as…

Speed-Optimized Ordering – Amazon Amazon’s checkout experience is all about speed. Every small detail is designed for frictionless action and constant clicking as a…