Author: mavital

Spotify:  For Spotify, personalization is it’s differentiator and they lean in big time. Algorithms serve up “daylist” playlists, mixes, and recommendations that feel one…

Gen AI fomo  Does “move fast and break things” actually make sense, especially when your company isn’t a volatile startup? This is the question…

To Speak or Not To Speak… that is the question: When faced with an ethically dubious task, the risk isn’t just about getting in…

Classy’s one pager doc –>  Classy One pager 

In exploring these three different platforms, I discovered that the costs of error differs wildly depending on the product and thus so do their…

Team Reflections: We conducted three types of tests on a total of 9 participants one explored whether events and classes could foster romantic connections,…

Every freemium product faces the same balancing act: how much to give away, how much friction to add, and when to push users into…

We chose these assumptions as the riskiest because they address core pillars of Classy’s success: trust, motivation, and monetization. They were the three assumptions…

All of these digital platforms shape how we find what we want—and often what we didn’t know we needed. But the way these platforms…