Author: mcao0620

I thought this class and the project definitely opened my eyes on what being a product manager entails and taught / allowed me to…

When you speak up to your boss, you are immediately risking your status and standing with your boss and potentially at your company. In…

Augustin failed to perform market and customer research before implementing his “straight-talk” campaign. As discussed in the case, Augustin had convinced the board to…

Objective: Successfully launch Joyride’s company partnership program Key Results: Establish company partnerships with 5 companies who offer Joyride as a commuter benefit First step…

An advertising revenue model for our product generally would not be very effective. Though setting up advertising is very easy and data collected from…

The design approach described in User Story Mapping adds additional dimensions to my own conception of design processes, which has been shaped primarily by…

“Ransomware Doesn’t Scare Me; Listeria Does” As the case study demonstrates, over-networking systems in pursuit of convenience and cutting costs can unintentionally expose companies…