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A Higher Common Sense

A Higher Common Sense

A place for Writings about Evidence-Based Design

  • CS 177 Human Centered Product Management
    • CS177 Human Centered Product Management Syllabus
      • Lecture 5B- Agile and Storymapping
    • Lecture 1A | Introduction to Human-Centered Product Management
      • What do you want from CS177
      • 1A Welcome to CS 177: Human-Centered Product Management 1
    • Lecture 1B | Human-Centered Product Management
      • 1B Strategy for Human-Centered Product Management
    • Lecture 2A | Human-Centered Product Management
    • Lecture 2B | Human-Centered Product Management
    • Lecture 3A – Markets & Tech Stack
    • Lecture 3B — Guest and Value Proposition
    • Lecture 4B – Participatory Roadmaps & Case Study
    • Lecture 5a– Agile, User Stories and User Story Mapping
  • CS247B Design for Behavior Change
    • 1A Introducing Design for Behavior Change
    • 1B Norms, Models, Brainstorm, Screeners
    • 2A Norms and Study Guide
    • 2B Ethics, Persuasion and B=MAT
    • 3A Secondary Research and Theories of Behavior Change
    • 3B Switch, Fraud,
  • Product Management Library
  • The How and Why of Sketchnotes
    • Glossary for Design Techniques

Author: mbuyan

FitPulse Individual Pitch Reflection

October 28, 2025

For me, the most rewarding part of this project was getting to drive product strategy. I have done user research before, so interviewing people…

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Product Sense Pushups: Purchase Intent — E-commerce Checkout

October 28, 2025

Amazon  When you check out on Amazon, it’s clear that the goal is speed. Everything about the process pushes you to finish fast. If…

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Product Sense Pushups: Onboarding

October 16, 2025

Onboarding in Instagram, Notion, and Venmo All apps start by asking for basic info, name, email, and password. But what happens after that shows…

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Eager Sellers Stony Buyers

October 14, 2025

Introduction Product managers often want to build something new. In “Eager Sellers and Stony Buyers,” John Gourville explains why most innovations fail. They fail…

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Can One Business Unit Have Two Revenue Models?

October 7, 2025

Which markets do Isolde and Emanuel target respectively? How do their respective business/revenue models align with their markets? Siiquent targets hospitals and diagnostic labs….

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Team 8: TAM/SAM/SOM

October 7, 2025

FitPulse: TAM/SAM/SOM Total Addressable Market (TAM) TAM Size: $72.08 Billion Supporting Data: The global fitness tracker market is valued at $72.08 billion in 2025,…

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Product Management in Practice

September 30, 2025

A product manager’s job is to make sure a product works for the user and for the business. That means balancing what people need…

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Ethical Jobs

September 25, 2025

Framing the question itself reveals privilege. For many workers, sweatshop sewers, factory hands, street-level employees of exploitative companies, the “choice” to work for an…

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