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A Higher Common Sense

A Higher Common Sense

A place for Writings about Evidence-Based Design

  • CS 177 Human Centered Product Management
    • CS177 Human Centered Product Management Syllabus
      • Lecture 5B- Agile and Storymapping
    • Lecture 1A | Introduction to Human-Centered Product Management
      • What do you want from CS177
      • 1A Welcome to CS 177: Human-Centered Product Management 1
    • Lecture 1B | Human-Centered Product Management
      • 1B Strategy for Human-Centered Product Management
    • Lecture 2A | Human-Centered Product Management
    • Lecture 2B | Human-Centered Product Management
    • Lecture 3A – Markets & Tech Stack
    • Lecture 3B — Guest and Value Proposition
    • Lecture 4B – Participatory Roadmaps & Case Study
    • Lecture 5a– Agile, User Stories and User Story Mapping
  • CS247B Design for Behavior Change
    • 1A Introducing Design for Behavior Change
    • 1B Norms, Models, Brainstorm, Screeners
    • 2A Norms and Study Guide
    • 2B Ethics, Persuasion and B=MAT
    • 3A Secondary Research and Theories of Behavior Change
    • 3B Switch, Fraud,
  • Product Management Library
  • The How and Why of Sketchnotes
    • Glossary for Design Techniques

Author: mbuyan

Product Sense Pushups: Personalization Strategies — Customization vs. Automation

December 5, 2025

Spotify, LinkedIn, and TikTok all personalize the user experience, but each does it to support a different core metric. Spotify Spotify’s goal is to…

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FitPulse PRD

December 4, 2025

FitPulse PRD

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BUSINESS: Should We Deploy a Gen AI Salesbot?

November 18, 2025

No Gen-AI Salesbot  If I were Jeannie, I would not launch a fully customer-facing gen-AI salesbot right now. The case makes it clear that…

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CASE STUDY: Follow Dubious Orders or Speak Up

November 13, 2025

Internship Ethics  Speaking up at work always carries risk, especially when you are an intern. In the case study, Susan has to choose between…

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Crisis Management — Error States and Recovery

November 13, 2025

Slack Most Slack errors come from being offline or losing sync. When I cut my WiFi, Slack held my messages as drafts. I could…

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FitPulse Assumption Testing

November 11, 2025

Emma and Michelle’s Learning Card: Hybrid Pricing Model  We believed that  the monthly subscription cost + initial payment for the hardware is a feasible…

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Subscription Decisions — Paywall and Upgrade Flows

November 6, 2025

Spotify  Spotify lets anyone stream music for free but interrupts with ads, limits skips, and removes offline playback. This setup works because users can…

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Discovery Patterns — Search and Browse

October 30, 2025

Netflix, YouTube, and Airbnb all help people “find stuff,” but the way they do it fits the kind of choice the user is making….

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FitPulse Final Group Blog Post

October 28, 2025

Final Pitch Deck Submission Michelle’s Reflection Emma’s Reflection Jada’s Reflection Aryan’s Reflection Oliver’s Reflection Daniel’s Reflection

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