Author: zhixinwu

From my experience diving into freemium models like Spotify, Figma, and the NYTimes, I noticed a few things: With Spotify, the annoying ad breaks…

We chose these assumptions as the riskiest because they address the core pillars of our platform’s success: engagement, immersion, and access. They were the…

Netflix: Personalized but PassiveOn Netflix, I often catch myself saying, “I’ll just see what’s recommended.” The platform’s confidence in knowing me feels flattering—but also…

SoundSpot was a very interesting company to work with. I came in with almost no background in music tech or fan communities, so it…

Final Pitch Presentation Individual Reflections: Cecilia’s Reflection Ana’s Reflection Katherine’s Reflection Emma’s Reflection Adi’s Reflection Elise’s Reflection  

Amazon → “speed first” → conversion rate.This page is flat and linear because speed reduces drop-off, meaning more visitors finish paying. You see address…

When I signed up for Instagram, the whole process felt super easy and almost effortless. I entered my email, picked a username, and within…

The concept of loss aversion was interesting, and honestly, it explains a lot about why people are so hesitant to try new things. Basically,…

Strategic Insights from Siiquent and Teomik This week’s case explored the challenge Peter Noll faced after the merger of Siiquent and Teomik. The two…