Category: CS247B Design for Behavior Change

Gaia Design: A Good-Looking Deck With No Proof Gaia Design pitched itself in May 2015 as an online store for modern furniture in Mexico…

Most fascinating for me about the pitch deck of Tinder is the way in which it starts the presentation with a story rather than…

Square’s pitch deck does a pretty good job of showing how something as simple as accepting credit cards could actually be a huge problem…

Comparison table We dug into three problems from our long list. A (feedback synthesis) has the best AI fit and buildability; B (decision context)…

(1) “Beauty Ecommerce for Women of Color,” (2) 500M women and a $25.1B market, (3) the problem, (4) a site connecting recommendations to distribution,…

Li Ji It shows some practical problems in a very simple way: from three important sides, price/hotel/exist way. For the evidence they provided, they…

I chose Foursquare’s 2009 pitch because restaurant and bar discovery connects directly to food and beverages. What stood out was how the product made…

What stood out to me about UberCab’s early pitch deck was how effectively it communicated an opportunity without having much evidence that its solution…

I chose Mixpanel’s 2014 pitch deck because I liked how it focused less on fancy visuals and more on explaining why its product mattered….