Category: CS247B Design for Behavior Change

Link to slides: Connection from the reading: We also used the Cagan reading by considering the different types of PMs when we were brainstorming…

The deck shows the problem on Slide 6, titled “Too Difficult To Use.” It puts the tools people had at the time, a plain…

Looking through Coinbase’s 2012 deck, I kept thinking about Hiyab, my own project outside of class. When I say I’m building for people moving…

UberCab (2008) Problems: Slide 3 puts the fault on the medallion system: about $500k per medallion; drivers are underpaid, earning $31k; and a lack…

UberCab’s deck opens by attacking the supply side of taxis. Slide 2 shows aging cabs with radio dispatch and 14mpg Crown Victorias, and slide…

Slides: https://docs.google.com/presentation/d/1nVqwbbrpPzlDx8rbEMs24SWdd1kRTgj28QnHu26gFLo/edit?usp=sharing