Dueling Revenue Models October 9, 2022 Isolde Kraft of Siiquent targets the market of organizations conducting large-scale gene-based diagnosis, like hospitals and large diagnostic labs. Meanwhile, Emaanuel Geiger of Teomik… Continue Reading
Can One Business Unit Have Two Revenue Models? October 7, 2022 The case study “Can One Business Unit Have Two Revenue Models?” centers around a large company that is merging two business units, Siiquent and… Continue Reading
October 6, 2022 This was a very interesting article to read. In my previous work experience and even school projects, I’ve definitely consciously considered design-thinking as a… Continue Reading
Pros and Perils of Design Thinking October 6, 2022 As someone who’s mother works in the field of marketing education i.e. a Marketing professor, and a trainer of marketing techniques. I feel that… Continue Reading
Was Design Thinking Designed Not to Work? October 6, 2022 In design thinking, you go through the design process in the following way: [Empathize –> Define –> Ideate –> Prototype –> Test] Certainly, there… Continue Reading
Was Design Thinking Designed Not to Work? October 6, 2022 I have grappled with the ethics of designing in marginalized communities since I started studying Product Design. There is certainly a disconnect between my… Continue Reading
Was Design Thinking Designed Not to Work? October 6, 2022 Prior to reading this chapter I was pretty ignorant to what a product manager’s job entailed. After reading the excerpt I learn that ignorance… Continue Reading
Was design thinking designed not to work? October 6, 2022 I think design thinking has the potential to create tremendous value and lead many projects to ultimate success. There are several powerful concepts which… Continue Reading
Was Design Thinking Designed Not to Work? October 6, 2022 Understanding the design thinking process has given me a framework for how I can help address societal problems. I believe that the core components… Continue Reading
