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A Higher Common Sense

A Higher Common Sense

A place for Writings about Evidence-Based Design

  • CS 177 Human Centered Product Management
    • CS177 Human Centered Product Management Syllabus
      • Lecture 5B- Agile and Storymapping
    • Lecture 1A | Introduction to Human-Centered Product Management
      • What do you want from CS177
      • 1A Welcome to CS 177: Human-Centered Product Management 1
    • Lecture 1B | Human-Centered Product Management
      • 1B Strategy for Human-Centered Product Management
    • Lecture 2A | Human-Centered Product Management
    • Lecture 2B | Human-Centered Product Management
    • Lecture 3A – Markets & Tech Stack
    • Lecture 3B — Guest and Value Proposition
    • Lecture 4B – Participatory Roadmaps & Case Study
    • Lecture 5a– Agile, User Stories and User Story Mapping
  • CS247B Design for Behavior Change
    • 1A Introducing Design for Behavior Change
    • 1B Norms, Models, Brainstorm, Screeners
    • 2A Norms and Study Guide
    • 2B Ethics, Persuasion and B=MAT
    • 3A Secondary Research and Theories of Behavior Change
    • 3B Switch, Fraud,
  • Product Management Library
  • The How and Why of Sketchnotes
    • Glossary for Design Techniques

Category: CS177 Human Centered Product Management

Project: Market Size and Attitude

October 11, 2022

Individual user interviews: I performed two in-person interviews with Stanford students about their relationships with their clothes and lending/borrowing clothes on campus. The two…

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Can One Business Unit Have Two Revenue Models?

October 11, 2022

Bertini and Tavassoli’s “Can One Business Unit Have Two Revenue Models?” asks just that, diving into the case of Scherr Pharmaceuticals and dealing with…

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Market Size – Parking Spaces

October 11, 2022

Shared component: TAM – Total Available Market (How many people would want/need product?…) Drivers: Total number of licensed individuals in the US In 2022…

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Can One Business Unit Have Two Revenue Models?

October 11, 2022

As described in the case study, Isolde and Emanuel took different paths to success and implemented two different strategies based on their respective markets….

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Can One Business Unit Have Two Revenue Models?

October 11, 2022

Which markets do Isolde and Emanuel target respectively? How do their respective business/revenue models align with their markets? Isolde is targeting hospitals and big…

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PROJECT WORK: Market size and attitude

October 11, 2022

Shared component: For our project on the treatment of autism spectrum disorders, we calculated the market size as: TAM: $27.3 billion, SAM: $2 billion,…

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Market Size and Attitude

October 11, 2022

Product Overview Our platform is where BeReal meets accountability. Many college students who are applying to internships and jobs tend to isolate themselves when…

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Can One Business Unit Have Two Revenue Models?

October 11, 2022

Isolde targets the market for gene-based diagnosis, having Siiquent sell consumables instead of test instruments. Siiquent provides consumables such as biological and chemical compounds…

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Market size and attitude

October 11, 2022

Product Description: An app that translates legal English into simplified common phrases, which can then be translated into other languages. Market Overview: Because our…

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