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A Higher Common Sense

A Higher Common Sense

A place for Writings about Evidence-Based Design

  • CS 177 Human Centered Product Management
    • CS177 Human Centered Product Management Syllabus
      • Lecture 5B- Agile and Storymapping
    • Lecture 1A | Introduction to Human-Centered Product Management
      • What do you want from CS177
      • 1A Welcome to CS 177: Human-Centered Product Management 1
    • Lecture 1B | Human-Centered Product Management
      • 1B Strategy for Human-Centered Product Management
    • Lecture 2A | Human-Centered Product Management
    • Lecture 2B | Human-Centered Product Management
    • Lecture 3A – Markets & Tech Stack
    • Lecture 3B — Guest and Value Proposition
    • Lecture 4B – Participatory Roadmaps & Case Study
    • Lecture 5a– Agile, User Stories and User Story Mapping
  • CS247B Design for Behavior Change
    • 1A Introducing Design for Behavior Change
    • 1B Norms, Models, Brainstorm, Screeners
    • 2A Norms and Study Guide
    • 2B Ethics, Persuasion and B=MAT
    • 3A Secondary Research and Theories of Behavior Change
    • 3B Switch, Fraud,
  • Product Management Library
  • The How and Why of Sketchnotes
    • Glossary for Design Techniques

Category: Project

TEAM 1 Phase 1 Work

October 9, 2025

Customer Interviewing: Look at Transcripts here. Insights: A truly collaborative tool would be helpful to creatives across the spectrum (hobbies to professional, music to…

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Team 7 key insights

October 9, 2025

Hey all. Here are the 5 key insights we found from our research this week: The market that farmlink most directly competes in is…

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Phase 1 WORK: Interviewing + Competitive Analysis + Secondary Research — LinguaLeap

October 9, 2025

Raw Notes Through our market research and interviews, we gained several key insights into the direction of LinguaLeap. While our initial assumptions were based…

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Phase 1 WORK: Interview Insights

October 9, 2025

Customer Research Insights: Customer Research Insights: The Messy Middle Between Creating and Posting Benjamin’s interviews revealed a common frustration: finishing a design doesn’t mean…

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Team 1: TAM/SOM/SAM

October 7, 2025

TAM SoundWave Studios operates at the intersection of the digital audio workstation (DAW) market and the broader creator economy. If we focus narrowly on…

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GSPhotoCo – TAM/SAM/SOM

October 7, 2025

Overview Industry: Stock Photography & AI Image Generation We have found two intersections: Licensed stock imagery (human-created content) AI image generation (enterprise/brand use) In…

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Greenplate – P1 Markets and TAM/SAM/SOM

October 6, 2025

Size of TAM; i.e. size of your industry if you could reach every human in it.  300M US population Vegans: 1% of US population…

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Team 6 – Classy : TAM, SAM, SOM

October 6, 2025

Recall that: SOM service obtainable market – “where we will start “ or “is this interesting” SAM service available market – “where we are…

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Markets and TAM/SAM/SOM for WellWave

October 5, 2025

WellWave is likely to pivot towards a Hardware and Software component centered around personalized, actionable insights for athletes customized to each person’s baseline. TAM…

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TEAM MANATEE: Intervention Study

February 13, 2025

Intervention Ideas Description: To replace the reflexive/unintentional use of social media, this idea aims to intervene by substituting the interaction on the phone with…

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