Anthony Radke Behavioral-Personas & Journey Maps

I created this journey map to represent students who want to spend more of their free time outside and doing spontaneous activities with friends, but who actively avoid the social pressure and effort that comes with planning. These individuals value flexibility and spontaneity, preferring plans that fit naturally around their existing schedules rather than requiring advance coordination or ownership. The journey highlights a recurring pattern: a genuine desire to go outside is often followed by hesitation to initiate, resulting in outcomes that either work seamlessly or fail to materialize at all. By mapping this behavior, we can better understand how routines form around spontaneity, where friction arises, and where interventions might reduce planning burden while increasing the likelihood that these moments actually happen.

The Spontanous Planner

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