PROJECT WORK: Journey Maps and Provision Personas

My group is targeting phone usage in users’ morning routines. Katherine is a persona inspired from our baseline studies. She is a college student and wants to have a less rushed morning routine yet make it on time to her early classes and meetings. One thing that helps her slowly wake up is checking notifications on her phone, and she finds it hard to stop looking at phone when it is time to get out of bed.

 

 

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