Quibi: Assumption: People would value professional, premium short mobile videos enough to pay for a seperate subscription rather than using free alternatives.
We believe target viewers will pay $5/month for premium episodes despite free alternative platforms
To verify we will privately show 30 target viewers premium pilot episodes on a basic webpage initially, then offer refundable reservations for the first month.
And measure the number of paid $5 subscriptions.
We are right if at least 25 out of 50 reserve.
Humane AI Pin: Assumption: A screenless wearable for AI would offer enough value beyond existing smartphones to justify purchasing another device and paying a monthly subscription.
We believe prospective users will commit to buying at $699 and a $24 per month after trying the experience.
To verify, we will let 10 people use a prototype wearable voice gadget running our AI system alongside people’s phones for a week, then offer preorders.
And measure $50 refundable preorder deposits at those prices.
We are right if at least4 out of 10 place deposits.
Juicero: Assumption: Squeezing machine would add enough value to the juice making process that customers would pay hundreds for it.
We believe regular joice buyers will commit to a $699 machine after comparing ways to extract juice.
To verify, we will have 20 buyers trying the prototype pa kets using their hands and our mechanical press, then offer preorders.
And measure $50 refundable deposits toward $699 purchase.
We are right if at least 10 out of 20 place deposits.
