Quibi was a short-form streaming platform that advertised 10-min episodes perfect for commuters, watchable only on mobile. Competing with free alternatives (Tiktok, Youtube), its riskiest assumption was that people would be willing to pay for access.
- We believe that people will be willing to pay for short-form content tailored for mobile viewing
- To verify, we will interview 20 potential customers (commuters with a phone)
- And measure how many are willing to download the app
- We are right if at least 20% agree to pay
Humane AI was a wearable device aiming to disrupt the smartphone market by providing a new way to access an AI assistant and other phone features as a lapel pin, assuming that people will opt for a new form factor and stripped features to switch from phones that already meet these needs today.
- We believe the people will prefer asking a wearable AI assistant than picking up their phone
- To verify, we will run a pilot with 10 participants using a prototype
- And measure the number of times a conversation is started
- We are right if at least 2 put on the pin for 3+ days and converse with it for at least 10 minutes
Juicero was a $699 device that squeezed juice packets. The device required Wi-Fi to work and would only process Juicero-branded packets. The high cost upfront and cost of proprietary packets were major factors leading to the product’s failure.
- We believe that people will be willing to pay $699 for a high-tech juicer and $5-8 juice packs
- To verify, we will do a fake door test with mock-ups of the device and pricing
- And measure % of visitors who sign-up to pre-order
- We are right if at least 10% of visitors sign-up
