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A Higher Common Sense

A Higher Common Sense

A place for Writings about Evidence-Based Design

  • CS 177 Human Centered Product Management
    • CS177 Human Centered Product Management Syllabus
      • Lecture 5B- Agile and Storymapping
    • Lecture 1A | Introduction to Human-Centered Product Management
      • What do you want from CS177
      • 1A Welcome to CS 177: Human-Centered Product Management 1
    • Lecture 1B | Human-Centered Product Management
      • 1B Strategy for Human-Centered Product Management
    • Lecture 2A | Human-Centered Product Management
    • Lecture 2B | Human-Centered Product Management
    • Lecture 3A – Markets & Tech Stack
    • Lecture 3B — Guest and Value Proposition
    • Lecture 4B – Participatory Roadmaps & Case Study
    • Lecture 5a– Agile, User Stories and User Story Mapping
  • CS247B Design for Behavior Change
    • 1A Introducing Design for Behavior Change
    • 1B Norms, Models, Brainstorm, Screeners
    • 2A Norms and Study Guide
    • 2B Ethics, Persuasion and B=MAT
    • 3A Secondary Research and Theories of Behavior Change
    • 3B Switch, Fraud,
  • Product Management Library
  • The How and Why of Sketchnotes
    • Glossary for Design Techniques

Author: Felicia Yan

Week 6 PSP: Test Cards for Products That Flopped

November 3, 2026

Quibi was a short-form streaming platform that advertised 10-min episodes perfect for commuters, watchable only on mobile. Competing with free alternatives (Tiktok, Youtube), its…

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Week 5 Milestone – Team 7 (Axolotls)

October 27, 2026

Team Members: Diego Sanchez Tirado, Felicia Yan, Isaac Were, Itai Reingold-Nutman, Janus Tsen, Victor Ahona, Carolyn Lee  Value Proposition Cross-team knowledge that stays up-to-date,…

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Week 5 PSP: Three North Star Metrics

October 24, 2026

Airbnb’s North Star metric, nights booked, correlates with value delivered to both hosts and visitors as a two-sided marketplace and is also tied to…

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Product Sense Pushup 4: Three Value Propositions

October 16, 2026

Granola promises knowledge workers the generation of useful notes to prepare for, record during, and drive action after meetings. Compared to alternatives that create…

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Product Sense Pushup 3: Take Apart a Pitch Deck

October 12, 2026

Looking through Coinbase’s seed round pitch deck, what stands out is that the slides are very minimal, but the business opportunity presented is clear….

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Week 2 Milestone (Team 7 – Axolotls)

October 6, 2026

Team Members: Diego Sanchez Tirado, Felicia Yan, Isaac Were, Itai Reingold-Nutman, Janus Tsen, Victor Ahona, Carolyn Lee Norms Be vocal and communicative about issues…

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Product Sense Pushup 2: Three Ways Into a Market

October 3, 2026

Jira entered the existing market of bug-tracking tools for software developers in 2002. It was playing in a red ocean, competing with other bug…

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Product Sense Pushup 1: Three Ways to Organize a Company

September 27, 2026

Spotify organized its product teams into autonomous squads (teams that own and work on a specific feature end-to-end) and tribes (collections of related squads)….

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Recent Comments

  • Week 3 Milestone: Three Problems – A Higher Common Sense on Week 2 Milestone: Round 2 interviews + patterns
  • Ashley Mujica-Pinto on Product Sense Pushup 2: Three Ways Into a Market
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  • Ashley Mujica-Pinto on Week 1 PSP: Three Ways to Organize a Company
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Categories

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  • CS177 Human Centered Product Management
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