Main Interview Insights:
1. Integrations and simplicity are non-negotiable: seamless connections to apps like MyFitnessPal, Strava, and Peloton are must-haves for some potential customers. Technical difficulties in syncing is a deal breaker for some otherwise interested users. App should be very easy to setup and use (not everyone is technically savvy).
2. AI Coaching is appealing if the AI gives reasons for why it’s telling you to do stuff.
3. Some sort of social aspect is important for maximum product effectiveness – something like Whoop communities, Strava friends, Peloton leaderboards, etc. — potential customers value accountability for motivation
Main Competitive Analysis Insights:
1. Design of product and comfortability strongly drive adoption of products – Oura’s ring design appeals to users who dislike wristbands, Whoop’s minimalist aesthetic appealing to customers.
2. Confirming insight #1 from the interviews, integration with other platforms and a unified dashboard VERY appealing to customers.
Main Secondary Research Insights:
1. People find some subscription services in the industry too expensive ($360/ year for Whoop)
2. People want their fitness trackers to be direct in telling them how to improve their health instead of broad insights – things like “Go for a 45 minute walk today to improve your sleep tonight” rather than “You slept well last night”
3. People don’t just want raw data but accurate abstraction upon the data — (frustrations with Apple Watch’s inability to do this)
See our document for full notes: https://docs.google.com/document/d/1T7NZoVSYcF0oc-iDm2t5kr8IzelAclQ4rVZ4JBKkyFM/edit?usp=sharing
