Quibi bet that consumers would pay for mobile-exclusive, short-form original content, but its mobile-only design became a liability during COVID-19, and its content struggled to compete with established streaming libraries.
Quibi Test Card
- We believe users will pay for mobile-native, short-form original content.
- To verify, we will create a landing page with a subscription signup option.
- And measure the percentage of visitors who click through to subscribe.
- We are right if at least 10% click through.
Humane’s AI Pin assumed consumers wanted a standalone AI-powered phone replacement. But between its awkward interface, unreliable AI, overheating, and $699 price tag, it offered an inferior alternative to something consumers already carried: their phones.
Humane AI Pin Test Card
- We believe consumers will pay a premium for a standalone AI device rather than rely on their existing smartphones.
- To verify, we will launch a $699 preorder page with a clear product demonstration.
- And measure the percentage of visitors who place a refundable deposit.
- We are right if at least 10% preorder.
Juicero’s $400 juicer assumed consumers needed an expensive machine to extract juice from prepackaged produce. Bloomberg’s demonstration that users could squeeze the packets by hand exposed how little value the machine actually added.
Juicero Test Card
- We believe consumers will pay $400 for a machine that presses prepackaged juice ingredients.
- To verify, we will offer customers a manual-squeezing alternative alongside a working machine prototype.
- And measure how many choose the machine over hand-squeezing.
- We are right if at least 10% choose the machine.
