Prioritizes: contact info, (real) name, birthday, username, and contacts [in that rough order]
Cost of each friction point:
- contact info (negligible, required for basically any account ever made)
- name (negligible, easy to give and easy to fake if trying to hide identity)
- birthday (negligible, providing birthday common for verification and memorized)
- username (very slight, having to think of a username requires some thought/time and isn’t automatic, maybe 1% of users lost here)
- contacts (negligible, synced for you and skippable)
Notion
Prioritizes: contact info, how you found notion/what you’ll use it for, group workspace info, and if you want to connect to 3rd-party flows [in that rough order]
Cost of each friction point:
- contact info (negligible, required for basically any account ever made)
- info around finding/using notion (very slight, survey data, maybe some folks who are honest and don’t want to deal with it drop off but probably <1% of users)
- group workspace info (negligible, can be skipped)
- 3rd-party flow connections (negligible, can be skipped)
Venmo
Prioritizes: whether you’re using individually or for a business, contact info, name, card information, payment setting [in that rough order]
Cost of each friction point:
- why you’re using Venmo (negligible, choose an option and move on)
- contact info (negligible, required for basically any account ever made)
- name (very slight, some people might not want their name attached for privacy reasons but probably <1% user dropoff)
- card information (medium, there are likely a non-negligible number of people just try to download venmo to receive payments and don’t want to whip out their card and enter all their private financials details into venmo on sign up, complete guess but maybe 10-15% user dropoff)
- payment settings (negligible, someone willing to get through entering their card info are likely committed by here and this is a pretty lightweight ask in comparison)
