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A Higher Common Sense

A Higher Common Sense

A place for Writings about Evidence-Based Design

  • CS 177 Human Centered Product Management
    • CS177 Human Centered Product Management Syllabus
      • Lecture 5B- Agile and Storymapping
    • Lecture 1A | Introduction to Human-Centered Product Management
      • What do you want from CS177
      • 1A Welcome to CS 177: Human-Centered Product Management 1
    • Lecture 1B | Human-Centered Product Management
      • 1B Strategy for Human-Centered Product Management
    • Lecture 2A | Human-Centered Product Management
    • Lecture 2B | Human-Centered Product Management
    • Lecture 3A – Markets & Tech Stack
    • Lecture 3B — Guest and Value Proposition
    • Lecture 4B – Participatory Roadmaps & Case Study
    • Lecture 5a– Agile, User Stories and User Story Mapping
  • CS247B Design for Behavior Change
    • 1A Introducing Design for Behavior Change
    • 1B Norms, Models, Brainstorm, Screeners
    • 2A Norms and Study Guide
    • 2B Ethics, Persuasion and B=MAT
    • 3A Secondary Research and Theories of Behavior Change
    • 3B Switch, Fraud,
  • Product Management Library
  • The How and Why of Sketchnotes
    • Glossary for Design Techniques

Author: mdmattei

Product Sense Pushups: Personalization Strategies — Customization vs. Automation

November 18, 2025

Spotify A large part of Spotify’s personalization comes from it’s shuffling and daylist mechanics. Searching for your daylist directly gives you music recommendations meant…

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BUSINESS: Should We Deploy a Gen AI Salesbot?

November 11, 2025

Should they deploy a AI chatbot now or wait? The risk: deploying an AI chatbot, as part of the article’s original vision, is a…

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Product Sense Pushups: Crisis Management — Error States and Recovery

November 11, 2025

Slack Slack’s connection error is fairly helpful – it gives a path forward (restarting), makes suggestions for how your settings might be interfering with…

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CASE STUDY: Follow Dubious Orders or Speak Up (Internship Ethics)

November 11, 2025

Speaking up to your boss Susan’s big risk is that her boss will receive her concerns poorly. She has been told by her manager…

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Product Sense Pushups: Subscription Decisions — Paywall and Upgrade Flows

November 4, 2025

Spotify Spotify understands that a number of users see the value in streaming unlimited music, but not to the extent that they would pay…

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Product Sense Pushups: Discovery Patterns — Search and Browse

October 28, 2025

Netflix Netflix’s whole goal is to present the best matched content as immediately as possible to create as strong of a perceived value proposition…

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Product Sense Pushups: Purchase Intent — E-commerce Checkout

October 21, 2025

Amazon: buy now was an immediate stand out. One click purchase definitely incentivized easily and quickly buying one thing. If you add to cart,…

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Product Sense Pushups: Onboarding

October 14, 2025

Instagram Prioritizes: contact info, (real) name, birthday, username, and contacts [in that rough order] Cost of each friction point: contact info (negligible, required for…

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Eager Sellers Stony Buyers

October 11, 2025

Q: How can product managers effectively balance the desire to innovate and introduce new features with the need to address buyer resistance? What strategies…

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