WellWave is likely to pivot towards a Hardware and Software component centered around personalized, actionable insights for athletes customized to each person’s baseline.
TAM
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Market size: Global sports wearables ≈$90.7 B (2022) → $249.9 B (2030)
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Target population: ≈ 554k U.S. college athletes + ~60k pro/elite athletes (US+EU)
- Revenue per person: $100-120/year (underestimate)
SAM
The US and Europe have most of the wearable market, so one would expect of the $90B, around $60-75B of it to come from these regions. The SAM for this rebrand is approximately 0.6M college and pro-level athletes, which is pretty restrictive but will allow for targeted development.
WellWave has no presence on this market as we were simple to use and designed not for extreme sports.
SOM
There are two verticals here that are worth investing in:
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Individual Athletes: Target ≈614k athletes (U.S. college + pro + EU pros)
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$100/year subscription per athlete, full penetration would be ~$61 M/yr not including hardware sales. Assume 20% penetration, so $12M /yr.
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Teams/Clubs: There are ~20,000 NCAA varsity teams, 100+ pro teams in US and EU. This is a much larger potential revenue stream
- Assuming Market Penetration of even 50% and a small fee for teams ($10,000) would bring in $100,000,000 per year.
- Likely penetration will be slow to increase, but targeting large teams with large budgets may be the way to increase revenue the fastest.
- This would be around $400/person/year
- 100M + 12M = $112M Total SOM
Sources
Wearable Sport Market Size: https://www.databridgemarketresearch.com/reports/global-wearable-devices-in-sports-market
US NCAA Market Size: https://www.ncaa.org/news/2025/9/15/media-center-a-record-number-of-ncaa-student-athletes-participated-in-2024-25
EU EAPA Market Size: https://euathletes.org/
NA/Worldwide split for market: https://www.transparencymarketresearch.com/sports-technology-market.html
USA Pro Athlete Market Size: https://datausa.io/profile/soc/athletes-and-sports-competitors
Wearable Sport Market Research: https://www.futuremarketinsights.com/reports/sports-wearables-market
