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A Higher Common Sense

A Higher Common Sense

A place for Writings about Evidence-Based Design

  • CS 177 Human Centered Product Management
    • CS177 Human Centered Product Management Syllabus
      • Lecture 5B- Agile and Storymapping
    • Lecture 1A | Introduction to Human-Centered Product Management
      • What do you want from CS177
      • 1A Welcome to CS 177: Human-Centered Product Management 1
    • Lecture 1B | Human-Centered Product Management
      • 1B Strategy for Human-Centered Product Management
    • Lecture 2A | Human-Centered Product Management
    • Lecture 2B | Human-Centered Product Management
    • Lecture 3A – Markets & Tech Stack
    • Lecture 3B — Guest and Value Proposition
    • Lecture 4B – Participatory Roadmaps & Case Study
    • Lecture 5a– Agile, User Stories and User Story Mapping
  • CS247B Design for Behavior Change
    • 1A Introducing Design for Behavior Change
    • 1B Norms, Models, Brainstorm, Screeners
    • 2A Norms and Study Guide
    • 2B Ethics, Persuasion and B=MAT
    • 3A Secondary Research and Theories of Behavior Change
    • 3B Switch, Fraud,
  • Product Management Library
  • The How and Why of Sketchnotes
    • Glossary for Design Techniques
CS177 Human Centered Product Management

Welcome to A Higher Common Sense

CASE STUDY: Can One Business Unit Have Two Revenue Models?

October 11, 2022

Isolde leads Siiquent, a DNA-sequencing startup; their target markets were hospitals and big diagnostic labs. Emanuel leads Teomik, which is a provider of research…

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Grammarly for speech – market size and attitude

October 11, 2022

Problem: English Speaking is very stressful (esp.) for non-native speakers  Many non-native English speakers say they have lost overall confidence because of their lack…

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CASE STUDY: Can One Business Unit Have Two Revenue Models?

October 11, 2022

Many thriving businesses have multiple revenue models. For example, LinkedIn has evolved to have three different revenue models in order to make money in…

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Grammarly for speech – market size and attitude

October 11, 2022

Problem space: English Speaking is very stressful (esp.) for non-native speakers  Many non-native English speakers say they have lost overall confidence because of their…

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Market Size and Attitude – Computer Science Students

October 11, 2022

Market Size Analysis TAM: Total Addressable Market Anyone who uses an IDE / text editor for writing code, whether this is for a class,…

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Market size and attitude

October 11, 2022

Interviews: For my first interview, I interviewed Matthew. Matthew is a freelance developer who got most of his work experience through working in DAOs….

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CASE STUDY: Can One Business Unit Have Two Revenue Models?

October 11, 2022

Isolde prioritizes a more practical environment of hospitals and medical professionals/centers that are interested in consumables, or the “stuff that machines use,” while Emanuel…

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Market Sizing + Attitude: Carpool and Campus Heatmap App

October 11, 2022

[1] Pooling Trips and Hitching Rides At places like Stanford, and other areas that are spread out and have limited public transportation, it can…

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Market size and attitude

October 11, 2022

Problem: English Speaking is very stressful (esp.) for non-native speakers  Many non-native English speakers say they have lost overall confidence because of their lack…

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