Author: anaxrocks

Spotify’s goal is listening time. By investing in mixing human curation with machine learning, they created franchises like Discover Weekly and Spotify Wrapped. Algorithms…

Choose “Augmentation” Over “Replacement” Jeannie Weiss is caught in an innovator’s trap: move too slow and get eaten by competitors, or move too fast…

Slack: Protecting Retention When I forced a connection loss, Slack didn’t delete my unsent message. It grayed it out with a “Tap to Retry”…

Speaking up as an intern is terrifying because the power dynamic is so heavily skewed. When you push back, you are essentially questioning your…

Spotify’s free experience is designed to be intentionally interruptive. The ads, limited skips, and lack of offline playback create friction focused on annoyance. Their…

Netflix’s main goal is to keep you watching. The primary method for content discovery is a pretty sophisticated recommendation engine. From the moment you…

When we first began working on the SoundSpot pitch, it was a bit bleak with how much money we were spending and not making….

Amazon’s checkout is super efficient. There is stored payment info, saved addresses, one-click orders and minimal pages to convert as many visitors as possible…