Author: anishapv

Spotify, LinkedIn, and TikTok quantify success through distinct core business metrics: listening time, session frequency, and ad targeting. While each heavily invests in personalization…

The question of whether PulsePoint should deploy the AI chatbot or wait is not a straightforward one; there are several uncertainties and conflicting priorities…

Slack, Uber, and banking apps all handle errors gracefully, recovering from issues even when an unexpected event occurs. However, their distinct error handling approaches…

Susan faces not only an ethical crisis, but also a decision that could impact her internship and career. Though contradictory on whether she should…

Spotify, Figma, and the NYTimes follow a similar customer acquisition pipeline: they attract users with “free” offerings before pushing premium subscriptions. However, each company’s…

  YouTube’s content discovery through search and algorithm suggestions speaks to its underlying business model of ad revenue. YouTube makes money when a user…

The checkout flows of Amazon, Warby Parker, and Patagonia provide vastly different experiences to the user which reflect the diverse business models each site…

This process of working on our Green Plate project, and particularly putting together this pitch presentation, has been a really insightful experience. This is…