Measuring Me 2: Multitasking – Jasmine Tostado January 12, 2026 For this exercise, I tracked my habit to multitask and struggle with sustained focus over the course of three days: Friday, Saturday, and Sunday…. Continue Reading
Green Plate Go-To-Market (GTM) Strategy November 23, 2025 Overview Green Plate’s GTM strategy is engineered to accelerate retail penetration and drive trial among flexitarian consumers, a fast-growing segment aligned with our plant-forward… Continue Reading
How Spotify, LinkedIn, and TikTok Use Personalization to Drive Business Metrics November 16, 2025 Spotify: Personalization That Extends Listening Time Spotify’s entire retention strategy hinges on keeping users listening. Features like “Made for You” playlists, playing recommended songs… Continue Reading
Should PulsePoint Deploy a Gen AI Salesbot Now or Wait? November 16, 2025 The Strategic Crossroads PulsePoint stands at a pivotal inflection point. As CEO Jeannie Weiss returns from the Austin AI conference, she feels a renewed… Continue Reading
Internship Ethics: Speaking Up When It Matters November 11, 2025 In Follow Dubious Orders or Speak Up, Susan faces a difficult ethical crossroads: whether to misrepresent herself for the sake of her internship or… Continue Reading
Error Handling as Retention Strategy: Slack, Uber, and Banking Apps November 11, 2025 Slack: Mitigating Disruption in Workflow When Slack encounters an outage or failed message delivery, it keeps already loaded channels accessible, while channels that weren’t… Continue Reading
Freemium Conversions: How Spotify, Figma, and NYT Maximize Lifetime Value November 3, 2025 Spotify: Converting Habit Into Revenue Spotify’s freemium strategy banks on daily habit formation. The product delivers full music access for free, but strategically withholds… Continue Reading
Finding What Matters: How Netflix, YouTube, and Airbnb Guide Discovery October 28, 2025 Each platform optimizes discovery not just for usability but for business outcomes. The way users find content reveals each company’s strategic priorities. Netflix: Curated… Continue Reading
