Behavioral-Personas & Journey Maps (Individual) February 2, 2026 Behavioral-Personas Drawing Name E Activated Role Working professional (software engineer) learning languages as a personal practice. Lives in the Bay Area, works full-time, socially… Continue Reading
Comparative Research – Rottweiler January 29, 2026 1) Duolingo Target audience: Very broad: casual learners, beginners, busy people who want “quick daily practice” and low friction Market need it fulfills: Makes… Continue Reading
Literature Review – Rottweiler January 29, 2026 1) Mobile-assisted spaced repetition improves L2 learning (habit + retention) Citation / link: Seibert Hanson & Brown (2020), Enhancing L2 learning through a mobile… Continue Reading
Writeup: Measuring Me Take 2 – Phone Scrolling Before Bed January 13, 2026 Behavior I Chose to Track The behavior I chose to study is using my phone after getting into bed, particularly scrolling social media and… Continue Reading
BUSINESS: Should We Deploy a Gen AI Salesbot? November 17, 2024 The decision to deploy a Gen AI Salesbot requires careful consideration of business goals and technological innovation. After reviewing the case, I don’t think… Continue Reading
Nhu Pham – Individual Final Pitch Reflection November 5, 2024 Reflecting on my experience working on Soup & Bread, I learned a lot about building an expansion strategy, as well as launching a product… Continue Reading
