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A Higher Common Sense

A Higher Common Sense

A place for Writings about Evidence-Based Design

  • CS 177 Human Centered Product Management
    • CS177 Human Centered Product Management Syllabus
      • Lecture 5B- Agile and Storymapping
    • Lecture 1A | Introduction to Human-Centered Product Management
      • What do you want from CS177
      • 1A Welcome to CS 177: Human-Centered Product Management 1
    • Lecture 1B | Human-Centered Product Management
      • 1B Strategy for Human-Centered Product Management
    • Lecture 2A | Human-Centered Product Management
    • Lecture 2B | Human-Centered Product Management
    • Lecture 3A – Markets & Tech Stack
    • Lecture 3B — Guest and Value Proposition
    • Lecture 4B – Participatory Roadmaps & Case Study
    • Lecture 5a– Agile, User Stories and User Story Mapping
  • CS247B Design for Behavior Change
    • 1A Introducing Design for Behavior Change
    • 1B Norms, Models, Brainstorm, Screeners
    • 2A Norms and Study Guide
    • 2B Ethics, Persuasion and B=MAT
    • 3A Secondary Research and Theories of Behavior Change
    • 3B Switch, Fraud,
  • Product Management Library
  • The How and Why of Sketchnotes
    • Glossary for Design Techniques

Author: sunny.ych

How to Speak Up: from Susan’s Perspective

November 18, 2025

When I think about what I’m risking by speaking up to Mr. Moon—or by going along with an ethically questionable request—the stakes feel impossibly…

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Freemium Comparisons

November 11, 2025

  Freemium models hinge on balancing free accessibility with strategic friction that nudges users toward paid tiers. Spotify, Figma, and The New York Times…

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Discovery Patterns

October 30, 2025

Netflix’s interface is dominated by personalization: rows of content (“Because you watched …”, “Top picks for you”, “Continue watching”) and a large featured banner…

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Checkout flows

October 26, 2025

Amazon Amazon’s checkout process is built almost entirely around speed and friction-reduction, enabling massive conversion rates. From the widely reported “One Click” ordering innovation…

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Feature Creep: A Company’s Illusion

October 13, 2025

Feature creep refers to the gradual accumulation of unnecessary features in a product –  a common pitfall in product development that can undermine usability,…

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Two revenue models

October 6, 2025

Isolde, head of Siiquent, targeted stuff – selling everything that hospitals and big diagnostic labels needed for gene-diagnosis. Emanuel, on the other, head of…

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On product management

October 2, 2025

Intuitively, product management centers around two aspects: product and management. The chapter challenges this notion and proposes that product management is actually less about…

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Why I would not work at Facebook

October 2, 2025

Many of my friends interned at Meta this summer. When I asked them about what their jobs entailed, they just shrugged and described what…

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