Category: Assignment

Spotify maximizes their lifetime value by having their free users become dependent on Spotify. Usually engaged via some free premium trial, users begin crafting…

With Amazon’s check out process, the shoppers’ information regarding payment, address, etc. are saved based on previous orders. Shoppers can view this summarized information…

Cross-platform comparisons of error handling and recovery flows Slack (workplace retention) Errors in Slack can be bucketed into authentication errors (ie. SSO failures), sync/messaging…

Cross-company comparison of freemium conversion strategies Spotify (premium conversion) Spotify makes its free-to-paid path clear by keeping friction to the listening experience – ads,…

Spotify Personalization is a core tenant of Spotify’s product offering. Inherently, the music we listen to and the artist we follow are deeply personal…

Jeannie should not immediately green light the Gen AI salesbot. Instead, Jeannie should invest a reasonable amount into a lightweight pilot, testing the new…

Spotify, Linkedin, and Tiktok use different forms of personalization to drive a return on investment for core business metrics. Spotify optimizes through one core…

The case captures a dilemma that feels extremely realistic as a past intern. With such limited power, speaking up risks your job, your reputation,…