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A Higher Common Sense

A Higher Common Sense

A place for Writings about Evidence-Based Design

  • CS 177 Human Centered Product Management
    • CS177 Human Centered Product Management Syllabus
      • Lecture 5B- Agile and Storymapping
    • Lecture 1A | Introduction to Human-Centered Product Management
      • What do you want from CS177
      • 1A Welcome to CS 177: Human-Centered Product Management 1
    • Lecture 1B | Human-Centered Product Management
      • 1B Strategy for Human-Centered Product Management
    • Lecture 2A | Human-Centered Product Management
    • Lecture 2B | Human-Centered Product Management
    • Lecture 3A – Markets & Tech Stack
    • Lecture 3B — Guest and Value Proposition
    • Lecture 4B – Participatory Roadmaps & Case Study
    • Lecture 5a– Agile, User Stories and User Story Mapping
  • CS247B Design for Behavior Change
    • 1A Introducing Design for Behavior Change
    • 1B Norms, Models, Brainstorm, Screeners
    • 2A Norms and Study Guide
    • 2B Ethics, Persuasion and B=MAT
    • 3A Secondary Research and Theories of Behavior Change
    • 3B Switch, Fraud,
  • Product Management Library
  • The How and Why of Sketchnotes
    • Glossary for Design Techniques

Category: CS177 Human Centered Product Management

PS Pushup 3

October 13, 2026

LinkedIn’s pitch deck clearly and immediately shows the problem: “There is no effective, trusted way for professionals to find and transact with each other…

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Week 4 Milestone: Sanity Check Pitch

October 13, 2026

Slides: https://docs.google.com/presentation/d/1nVqwbbrpPzlDx8rbEMs24SWdd1kRTgj28QnHu26gFLo/edit?usp=sharing

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Week 3 PSP: Take Apart a Pitch Deck

October 13, 2026

Reading LinkedIn’s 2004 pitch deck, I had to remind myself that investors didn’t know how this story would end. A professional network might sound…

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PSP3: Slides with No Metrics: Intercom Sold the Team

October 13, 2026

Intercom’s first deck had zero user data and still raised $600K. I think the reason sits on slide 2: before touching the problem or…

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Product Sense Pushup 4: Three Value Propositions

October 13, 2026

Granola, Otter, and Fireflies all do essentially the same thing. They listen to your meeting and give you notes afterward. So, I looked at…

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PSP 3 – Mai Mostafa

October 13, 2026

Tinder’s original deck (back when it was called MatchBox) is ten slides, and most of them exclusively tell a narrative The problem arrives through…

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PSP: Take Apart a Pitch Deck

October 13, 2026

In 2008, the problem of cabs is outdated technology: radio dispatch, no GPS link between rider and driver, and cabs cruising empty. It’s vivid,…

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Analysis of LinkedIn Pitch Deck

October 13, 2026

I chose to analyze the pitch deck Reid Hoffman used to raise LinkedIn’s Series B in 2004. I focused on how it shows the…

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Product Sense Pushup 3: Take Apart a Pitch Deck

October 13, 2026

The LinkedIn deck is well made (though that could be hindsight bias). They talk about the obvious things: market advantage, plans for the funding,…

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Recent Comments

  • Week 3 Milestone: Three Problems – A Higher Common Sense on Week 2 Milestone: Round 2 interviews + patterns
  • Ashley Mujica-Pinto on Product Sense Pushup 2: Three Ways Into a Market
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