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A Higher Common Sense

A Higher Common Sense

A place for Writings about Evidence-Based Design

  • CS 177 Human Centered Product Management
    • CS177 Human Centered Product Management Syllabus
      • Lecture 5B- Agile and Storymapping
    • Lecture 1A | Introduction to Human-Centered Product Management
      • What do you want from CS177
      • 1A Welcome to CS 177: Human-Centered Product Management 1
    • Lecture 1B | Human-Centered Product Management
      • 1B Strategy for Human-Centered Product Management
    • Lecture 2A | Human-Centered Product Management
    • Lecture 2B | Human-Centered Product Management
    • Lecture 3A – Markets & Tech Stack
    • Lecture 3B — Guest and Value Proposition
    • Lecture 4B – Participatory Roadmaps & Case Study
    • Lecture 5a– Agile, User Stories and User Story Mapping
  • CS247B Design for Behavior Change
    • 1A Introducing Design for Behavior Change
    • 1B Norms, Models, Brainstorm, Screeners
    • 2A Norms and Study Guide
    • 2B Ethics, Persuasion and B=MAT
    • 3A Secondary Research and Theories of Behavior Change
    • 3B Switch, Fraud,
  • Product Management Library
  • The How and Why of Sketchnotes
    • Glossary for Design Techniques

Month: November 2025

Product Sense Pushups: Subscription Decisions – Paywall and Upgrade Flows

November 8, 2025

TLDR Freemium models maximize lifetime value by having free features add enough value for user’s to engage with the product regularly, but must also…

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Freemium Models, Conversions, Risks, Lifetime Value

November 7, 2025

Freemium models combine free and accessible content with monetized content behind paywalls. Companies that use this (i.e. Spotify, Figma, and The New York Times)…

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Subscription Decisions — Paywall and Upgrade Flows: Spotify vs. Figma vs. NYTimes

November 7, 2025

Spotify: Premium Conversion Thinking back to life before I upgraded to Spotify Premium, I remember the ads and limited skips that finally drove me…

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Product Sense Pushups: Subscription Decisions — Paywall and Upgrade Flows

November 7, 2025

From my experience diving into freemium models like Spotify, Figma, and the NYTimes, I noticed a few things: With Spotify, the annoying ad breaks…

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Converting Freemium Users: Balancing Friction and Value

November 7, 2025

Each freemium model balances friction (the moment users hit a paywall) with value clarity (how well users understand what they gain by upgrading). Spotify,…

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Product Sense Pushups – Discovery Patterns

November 7, 2025

Netflix, YouTube, and Airbnb exemplify how content discovery is shaped by a platform’s core business model. Netflix’s subscription model depends on retention, so it…

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Product Sense Pushups: Subscription Decisions — Paywall and Upgrade Flows

November 7, 2025

Freemium models are a strategy for lowering the barrier to entry, allowing users to try a product before committing. The success of this model,…

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Product Sense Pushups: Subscription Decisions – Paywall and Upgrade Flows

November 7, 2025

Freemium products have to decide when and how to ask for money. Spotify, Figma, and the New York Times all put that moment in…

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Freemium and User Acquisition

November 7, 2025

Freemium models are strategically designed to maximize Lifetime Value (LTV) based on different business goals. Spotify uses a feature-gated “annoyance” model. The free tier…

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