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A Higher Common Sense

A Higher Common Sense

A place for Writings about Evidence-Based Design

  • CS 177 Human Centered Product Management
    • CS177 Human Centered Product Management Syllabus
      • Lecture 5B- Agile and Storymapping
    • Lecture 1A | Introduction to Human-Centered Product Management
      • What do you want from CS177
      • 1A Welcome to CS 177: Human-Centered Product Management 1
    • Lecture 1B | Human-Centered Product Management
      • 1B Strategy for Human-Centered Product Management
    • Lecture 2A | Human-Centered Product Management
    • Lecture 2B | Human-Centered Product Management
    • Lecture 3A – Markets & Tech Stack
    • Lecture 3B — Guest and Value Proposition
    • Lecture 4B – Participatory Roadmaps & Case Study
    • Lecture 5a– Agile, User Stories and User Story Mapping
  • CS247B Design for Behavior Change
    • 1A Introducing Design for Behavior Change
    • 1B Norms, Models, Brainstorm, Screeners
    • 2A Norms and Study Guide
    • 2B Ethics, Persuasion and B=MAT
    • 3A Secondary Research and Theories of Behavior Change
    • 3B Switch, Fraud,
  • Product Management Library
  • The How and Why of Sketchnotes
    • Glossary for Design Techniques

Month: November 2025

Product sense pushups: discovery

November 4, 2025

  Netflix Most of Netflix viewing comes from algorithm recommendations, not search. The interface actively discourages searching by offering personalized rows like “Because You…

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Teddy Hickenlooper Individual Reflection

November 4, 2025

I really appreciated getting active feedback from the panel of judges. I thought they were asking exactly the questions we needed to hear in…

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Freemium Conversions: How Spotify, Figma, and NYT Maximize Lifetime Value

November 3, 2025

Spotify: Converting Habit Into Revenue Spotify’s freemium strategy banks on daily habit formation. The product delivers full music access for free, but strategically withholds…

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Product Sense Pushups: Subscription Decisions

November 3, 2025

Spotify, Figma, and NYT each optimize freemium conversions by aligning their free tiers with the moment of value realization — this is the point…

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Product Pushups: Discovery Patterns – Varsha Saravanan

November 3, 2025

Netflix connects users to content primarily through recommendations. Returning users see rows based on what they recently watched, alongside category based suggestions tailored to…

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Product Sense Pushups: Purchase Intent — E-commerce Checkout

November 3, 2025

Amazon One thing I really like about Amazon is how you can keep items in your cart but still check out when you’re ready….

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Product Sense Pushups: Discovery Patterns — Search and Browse

November 3, 2025

Netflix I share my Netflix account with my family, so I really appreciate the separate profiles and personalized algorithms for each user. Netflix’s homepage…

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Paywall and Upgrade Flows – Mathias Becerra

November 3, 2025

Spotify – Smart Marketing Strategy Spotify’s massive number of free users shifts toward Premium thanks to Spotify’s targeted ads and playlist recommendations. It is…

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Subscription Decisions — Paywall and Upgrade Flows

November 3, 2025

Spotify Spotify has quite a simple goal for their MVP—allow users to listen to unlimited music for free from a large majority of artists….

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