Author: shihcy

Amazon (speed-optimized → conversion rate).Amazon’s checkout reduces time-to-purchase: address, payment, and shipping choices are collapsed into clear, scannable sections; and most people would have…

Instagram (social): Optimizes for immediate value—seeing friends. The flow pushes account creation: a quick profile (name, email, passwords, username) is all it’s needed. Alternatively,…

Innovation doesn’t fail only because features are weak; it fails because switching is hard. Buyers anchor on what they already use, sellers overweight what…

Which markets do Isolde and Emanuel target respectively? How do their respective business/revenue models align with their markets? Isolde’s Siiquent targets hospitals and large…

After reading the first chapter, I feel like a product manager is the organization’s connective tissue who is accountable for outcomes without the crutch…

Background: The Facebook Papers make clear that the company’s algorithms don’t just shape user behavior—they profit from outrage, weaken journalism, and spread misinformation. Tony…